After developing a deep love for content in all forms, Deirdre started a successful marketing communications agency, Purple Apricot PTY Ltd.

Her established network of clients included big brands like Steers, Debonairs, KFC, Microsoft Channel Partners, and Fujitsu Services to name a few.

It was also here that she hired women exclusively, feeling compelled to provide opportunities for the next generation.

In her next role at Mortimer Harvey - Deirdre headed up the Below the Line and Public Relations division for Media clients; BBC and Scripps Network, Fast Moving Consumer Goods clients and pharmaceutical and did similar work setting up a new retail division at Joe Public, another prominent agency.

One of her proudest career moments remains catching the eye of The Walt Disney Company who asked her to Head up Marketing & Communications for Africa.

The role required an in-depth understanding and passion for content, laced with super-size doses of creativity.

Before joining the Kagiso Media team, Deirdre was General Manager Brand Experience and crisis communications (India, Middle East, Africa) for Nando�s; A South African brand most marketers consider the holy grail of marketing output. Deirdre finessed her nuanced skill of brand building through experience, a skillset highly valued in the post-COVID business landscape.

Deirdre now manages one of South Africa's biggest and most loved radio stations - Jacaranda FM - where she has already reaped numerous external awards as well as innovated the business from within.