Prof Adri is Director: School of Management and researcher in the fields of strategic management, international management, contemporary management and strategic marketing.

At the University of Johannesburg, she led the MCom (Business Management) programme and strategically positioned it as the best MCom programme in South Africa (2012 to 2014) and amongst the top 3 MBA programmes.

She is a strategist and future thinker by profession.

She has 8 years experience in the transport industry, 10 years experience in the financial services industry and 16 years experience in academia in teaching and learning, research and programme directing on a Master's (MCom and MBA) and School (Director SOM) level.

Her combination of industry and academic experience led to competencies such as strategic thinking, managing and leading teams, facilitation, action learning methodology, programme and project planning, strategy development and strategy translation and scenario planning from both a process and systemic point of view and sharing of knowledge.